This is the name of our new collection of prescription glasses, a nod to the well-known slogan "Murcia, how beautiful you are!" which has made our Region so famous.
We know the difficult times that hospitality businesses are going through and how important this sector is in our Region, so at LUPER we have decided to support them by launching this new collection of prescription glasses.
HOSTEMUR, the Regional Federation of Hospitality and Tourism Entrepreneurs, has joined LUPER to give maximum visibility and support to this social initiative whose main objective is to help the hospitality and tourism sector.
It is a tribute to our delicious gastronomy where each model is named after a typical dish from our Region.
How many glasses are in the collection?
This collection, made up of more than 30 models, is supported by photographic still lifes, where we combine the new LUPER models with reference dishes or ingredients from the Region of Murcia.
We can find the "caldero" model, "marinera", "michirones", "paparajote", "migas", "zarangollo" and "hueva de mujol", among others.
These new models are perfect for use as both single vision prescription glasses and progressive glasses. They are made from different materials and come in various colors, with earthy tones, ochres, greens, and yellows predominating.
And you know what the best part is? You'll always carry a piece of Murcia with you.
100% appetizing and for the whole family!
It is worth highlighting the graphic work of the campaign, which has been carried out by an emerging Murcian photography studio, Rojo Lover. And it is that at LUPER, as a Murcian brand, it is very important to work with neighboring companies in the Region.
This is not an isolated initiative; in LUPER's year of existence, we have carried out other actions with social purposes, such as promoting internal tourism in the Region through our sunglasses or collaborating with the Murcian Health Service through a donation of 1,000 protective glasses for health workers.
This time, our small contribution is aimed at the hospitality sector. We have the support of HOSTEMUR to involve the entire Region and achieve the best results.
Have you had a chance to check out the new collection? Which are your favorite models?
If you can't decide, don't worry, you can take advantage of our 2nd unit at 50% off promotion and get two, three, or even four pairs of glasses.
And of course, don't forget that you can now enjoy our new anti-fog line so you don't miss a thing.
It is available in both spray and cloth format and its use is super simple: just clean your lenses as usual, apply the spray or rub with the cloth and enjoy its effect for more than 8 hours.
We encourage you to visit LUPER to discover the new collection "Murcia, how delicious you are!" and to enjoy the typical dishes of our region.
