'Tu Mirada Creativa' (Your Creative Gaze) successfully concluded its third edition, solidifying its position as a benchmark in the Region of Murcia. The educational project, which aims to raise awareness about myopia at an early age and foster creativity, mobilized over 10,000 primary school students, inviting them to design their own glasses.
The competition was organized by Ópticas y Audiología LUPER in collaboration with Imaginación Activa. With the support of the Institute for the Promotion of the Region of Murcia (INFO), CaixaBank, Terra Natura, the Union of Managers of Murcia (DIRECMUR), and the European Business and Innovation Center of Murcia (CEEIM), students were encouraged to express "What they want to be when they grow up" through their creations.
This initiative has become a tool for developing the creativity of young children in the Region, offering them a channel to express their ideas and emotions artistically.
The competition was conducted in two phases. The first stage involved the online selection of 15 finalist works, by a popular jury that registered over 100,000 votes. The second phase culminated with the presentation of the selected designs by their young creators to a jury of experts in business entrepreneurship, creativity, and design, among other disciplines.
The grand finale of the event took place in the Auditorium of La Caixa's Corporate Building in Murcia, an event that brought together teachers, family, and friends of the contestants in a magical atmosphere.
Prizes that inspire and recognize effort
The main prize went to Irene Galindo, from CEIP El Recuerdo in San Javier, who won an incredible trip to Disneyland Paris for four people (two adults and two children).
The work of the winning student's tutor was also recognized with a gift of two nights for two people at the Asia Gardens Hotel & Thai Spa in Benidorm.
This year's new additions were very well received. For the first time, prizes were awarded for the "Winning School," the "School with the Most Votes," and the "School with the Most Active Participants," thus recognizing the commitment and involvement of the entire educational community in fostering creativity.
Furthermore, among the attendees, prizes were raffled off by Detroit Más Que Desayunos, adding extra fun to the day.
Ópticas y Audiología LUPER
Ópticas y Audiología LUPER is a 100% Murcian company, a leader in the optical and audiological sector, dedicated to visual and auditory health care.
LUPER offers a wide range of high-quality services and products, from visual examinations and contact lens fitting to state-of-the-art hearing solutions.
With the 'Tu Mirada Creativa' initiative, LUPER reaffirms its commitment to the education and well-being of the Murcian community, promoting values such as creativity and visual health.
