Murcia has dressed up, and for good reason. Thousands of Murcians have enjoyed the color, lights, and folklore that characterize the Fair, despite the 30º C temperatures that have accompanied us these days. LUPER, optics and audiology, has joined the celebration to alleviate the heat by distributing more than 25,000 fans, through which they have raffled off a grand trip to the Maldives.
LUPER, a 100% Murcian brand, has been present in the city center, handing out fans with guaranteed prizes, including a trip to the Maldives. Furthermore, promoting the Murcia brand, other local businesses have joined this initiative, offering their products and services. Among them are: Lariz Restaurante, Garbú Belleza, Acho Socks, and Nutipical.
The fan's design included a specific QR code, which, when scanned, took users to a roulette wheel. By spinning it, they could win one of the different prizes offered. The fan also featured a €20 redeemable coupon for any LUPER purchase.
Los Huertos del Malecón, the Fair, and the Romería de la Fuensanta have been some of the chosen locations where LUPER hostesses have distributed these fans with guaranteed prizes.
This initiative is part of a series of marketing activities that LUPER will develop this new season to entertain Murcians and invite them to discover the importance of taking care of their sight and hearing.
